Tracking cross-country plink-slime sites that masquerade as local news, with an interactive USA map and a Slime by State table.
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Author: Barrett Golding
Former executive producer of the NPR-distributed, Peabody Award-winning Hearing Voices series, Reynolds Journalism Institute and United States Artists fellow, and WordPress dev (repos at GitHub).
Fake news is a for-profit business, funded mostly by advertising, with revenue flowing from the biggest brands and adtech agencies into the coffers of clickbait, hate, and mis/disinfo sites.
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Brands Behaving Badly
Millions in ad dollars are helping spread COVID conspiracies, mostly without the the advertiser’s knowledge.
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Bias vs. B.S.
Bias doesn’t get a publisher into Iffy.news, only bullshit does. Iffy is blind to bias. However, when bias becomes B.S., data can help determine which direction bias most often turns.
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The Iffy Evolution
Why the Iffy.news Index exists, its CJR/Poynter past and its current MBFC-based improvements.