Fake news is a for-profit business, funded mostly by advertising, with revenue flowing from the biggest brands and adtech agencies into the coffers of clickbait, hate, and mis/disinfo sites.
Millions in ad dollars are helping spread COVID conspiracies, mostly without the the advertiser’s knowledge.
Bias doesn’t get a publisher into Iffy.news, only bullshit does. Iffy is blind to bias. However, when bias becomes B.S., data can help determine which direction bias most often turns.
Why the Iffy.news Index exists, its CJR/Poynter past and its current MBFC-based improvements.