Categories
Adtech Social

Who Funds Fake News?

Fake news is a for-profit business, funded mostly by advertising, with revenue flowing from the biggest brands and adtech agencies into the coffers of clickbait, hate, and mis/disinfo sites.

Categories
Adtech

Brands Behaving Badly

Millions in ad dollars are helping spread COVID conspiracies, mostly without the the advertiser’s knowledge.

Categories
Iffy Info

Bias vs. B.S.

Bias doesn’t get a publisher into Iffy.news, only bullshit does. Iffy is blind to bias. However, when bias becomes B.S., data can help determine which direction bias most often turns.

Categories
Iffy Info

The Iffy Evolution

Why the Iffy.news Index exists, its CJR/Poynter past and its current MBFC-based improvements.